Privacy Policy

1. Introduction

This Privacy Policy explains how Allex Style Limited (“we”, “our”, “us”) collects, uses, and protects your personal information when you access our website or purchase products from us. By using our website, you agree to the practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

a. Information You Provide Directly:

• Full name
• Email address
• Phone number
• Billing and shipping address
• Payment details (processed securely through third-party providers)

b. Automatically Collected Information:

• IP address
• Browser type and device information
• Website usage data and browsing activity
• Cookies and tracking technologies

c. Order and Transaction Information:

• Purchase history
• Product preferences
• Order details

3. How We Use Your Information

We may use your personal data for the following purposes:

• To process and fulfil product orders
• To communicate with you regarding orders, delivery, and customer support
• To improve website functionality, product offerings, and user experience
• To send marketing communications where consent has been provided
• To detect and prevent fraudulent or unauthorized activities
• To comply with applicable legal and regulatory requirements

4. Marketing Communications

• You may receive promotional emails if you have opted in
• You may unsubscribe at any time using the provided link or by contacting us
• We do not send marketing communications without consent where required by law

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Improve website performance and functionality
• Analyse user behaviour and traffic
• Enhance your browsing and shopping experience

You may disable cookies through your browser settings, though this may affect certain website features.

6. Sharing of Information

We may share your information with:

a. Service Providers:

• Payment processing providers
• Shipping and delivery partners
• Website hosting and IT service providers
• Marketing and analytics platforms

b. Legal Authorities:

Where required to comply with applicable laws or legal obligations

c. Business Transfers:

In the event of a merger, acquisition, or business restructuring

We do not sell or trade your personal information to third parties.

7. Data Security

We implement appropriate security measures to protect your personal information, including:

• Encrypted data transmission (SSL)
• Secure payment processing systems
• Restricted access to sensitive information

However, no online system can guarantee complete security.

8. Data Retention

We retain personal information only for as long as necessary to:

• Fulfil order and service obligations
• Comply with legal, tax, or regulatory requirements
• Resolve disputes and enforce agreements

9. Your Rights

You may have the right to:

• Access your personal data
• Request correction of inaccurate information
• Withdraw consent where applicable
• Request deletion of your data, subject to legal requirements
• Restrict or object to certain processing activities

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for their content or privacy practices.

11. Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

12. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective upon posting on the website.

13. Contact Information

For any questions or requests regarding this Privacy Policy, please contact us:

Email: booking@lotus-beau.com